Liz Claiborne Inc. saw the potential of Juicy Couture and purchased the label. That same day “Vogue” magazine wrote that Juicy Couture is the “future of fashion”. The amazing thing about Liz Claiborne is that it still allows Pamela Skaist Levy and Gela Taylor to be in one hundred percent control of the design concepts.
Before Pamela Skaist Levy and Gela Taylor began Juicy Couture they first let out a line of maternity jeans called Travis jeans in 1994. In 1996 they changed the name to Juicy Couture and dropped the line of jeans (which would later come back not as maternity Travis jeans, but as Juicy jeans).
Pamela Skaist Levy came from a fashion background having studied at the Fashion Institute of Design and Merchandising. Gela Taylor was an actress who had numerous roles in films and television shows.
Today Juicy Couture now also sells clothing for men, and can be found at high end department stores such as Bloomingdale’s, Gus Mayer, Lord and Taylor, Bergdorf Goodman, Nordstrom, and Saks Fifth Avenue. They are also an independent outlet.
They are most well known for there signature tracksuit, and Juicy Couture is still considered the “future of fashion”.

